Writing Your Non-Fiction Book Proposal: A Workshop next weekend
Agents talk. Editors talk. Publishing is a small world and your book proposal only gets one shot at success. Learn which mistakes to avoid while preparing a winning proposal that will command a...
View ArticleDeveloping a Marketing Strategy for your book proposal
If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide...
View ArticleSocial Media are marketing research tools for authors
Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before...
View ArticleA Day at BEA: Swenson Book Development does Book Expo America
Swenson Book Development, LLC was in the thick of publishing madness two weeks ago – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America....
View ArticleHurry up and wait. Query and submission timelines.
If you have a book manuscript and you think you are ready to pursue publication, there is a timeline you should consider before letting your horse out of the gate before the race even begins. I’ve seen...
View ArticleConnecting your Facebook Business Page with your Personal Profile Timeline
If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’...
View ArticleAnalytics for Authors: Your Most Popular Pages
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you...
View ArticleAnalytics for Authors: Visualizing with Google Analytics’ Visitor Flow
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google...
View ArticleGuy Kawasaki Wants You to De-Wimp Your Author Brand
If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and...
View ArticleUsing Facebook as an Author: Social Media Strategy Part II
Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO...
View ArticlePaths to Publishing
The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the...
View ArticleDeveloping a Marketing Strategy for your book proposal
If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide...
View ArticleSocial Media are marketing research tools for authors
Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before...
View ArticleA Day at BEA: Swenson Book Development does Book Expo America
Swenson Book Development, LLC was in the thick of publishing madness two weeks ago – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America....
View ArticleHurry up and wait. Query and submission timelines.
If you have a book manuscript and you think you are ready to pursue publication, there is a timeline you should consider before letting your horse out of the gate before the race even begins. I’ve seen...
View ArticleConnecting your Facebook Business Page with your Personal Profile Timeline
If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’...
View ArticleAnalytics for Authors: Your Most Popular Pages
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you...
View ArticleAnalytics for Authors: Visualizing with Google Analytics’ Visitor Flow
Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google...
View ArticleGuy Kawasaki Wants You to De-Wimp Your Author Brand
If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and...
View ArticleUsing Facebook as an Author: Social Media Strategy Part II
Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO...
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