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Writing Your Non-Fiction Book Proposal: A Workshop next weekend

Agents talk. Editors talk. Publishing is a small world and your book proposal only gets one shot at success. Learn which mistakes to avoid while preparing a winning proposal that will command a...

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Developing a Marketing Strategy for your book proposal

If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide...

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Social Media are marketing research tools for authors

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before...

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A Day at BEA: Swenson Book Development does Book Expo America

Swenson Book Development, LLC was in the thick of publishing madness two weeks ago  – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America....

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Hurry up and wait. Query and submission timelines.

If you have a book manuscript and you think you are ready to pursue publication, there is a timeline you should consider before letting your horse out of the gate before the race even begins. I’ve seen...

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Image may be NSFW.
Clik here to view.

Connecting your Facebook Business Page with your Personal Profile Timeline

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’...

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Image may be NSFW.
Clik here to view.

Analytics for Authors: Your Most Popular Pages

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you...

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Image may be NSFW.
Clik here to view.

Analytics for Authors: Visualizing with Google Analytics’ Visitor Flow

Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google...

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Image may be NSFW.
Clik here to view.

Guy Kawasaki Wants You to De-Wimp Your Author Brand

If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and...

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Image may be NSFW.
Clik here to view.

Using Facebook as an Author: Social Media Strategy Part II

Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO...

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Clik here to view.

Paths to Publishing

The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the...

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Developing a Marketing Strategy for your book proposal

If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide...

View Article

Social Media are marketing research tools for authors

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before...

View Article


Image may be NSFW.
Clik here to view.

A Day at BEA: Swenson Book Development does Book Expo America

Swenson Book Development, LLC was in the thick of publishing madness two weeks ago  – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America....

View Article

Hurry up and wait. Query and submission timelines.

If you have a book manuscript and you think you are ready to pursue publication, there is a timeline you should consider before letting your horse out of the gate before the race even begins. I’ve seen...

View Article


Image may be NSFW.
Clik here to view.

Connecting your Facebook Business Page with your Personal Profile Timeline

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’...

View Article

Image may be NSFW.
Clik here to view.

Analytics for Authors: Your Most Popular Pages

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you...

View Article


Image may be NSFW.
Clik here to view.

Analytics for Authors: Visualizing with Google Analytics’ Visitor Flow

Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google...

View Article

Image may be NSFW.
Clik here to view.

Guy Kawasaki Wants You to De-Wimp Your Author Brand

If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and...

View Article

Image may be NSFW.
Clik here to view.

Using Facebook as an Author: Social Media Strategy Part II

Facebook is important to your marketing strategy, but don’t use Facebook to sell books. Facebook is an online site that extends your social networks beyond face-to-face interaction. Despite the IPO...

View Article
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